The Acura TSX - iVTEC is for the Rich, Successful, and Lonely

Acura TSX - iVTEC (2009 Advertising Campaing)

I love this ad. But I’m not sure I want the car. I like what they say this car is for the sort that “start a business, sell it, and start a new one”. That’s me. I am the sort that wants to do that. But The main guy who drives the car looks so sad. It’s like he has all the world at his fingertips but can’t catch a moment of happiness. The girl in the red is oblivious to him and literally swims past him. He’s at a club and there’s all that action but he’s not dancing. At the end of the day he’s driving away from the party. Driving alone all night and by himself alone at the ocean. He’s lost. It’s sad really.

Why would I want that? Acura TSX made a moving ad. Unfortunately it moves me in the wrong way.

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