Loren Feldmen is an Asshole. I like to think that he only pretends to be one online to get pageviews but not having met him in person I can’t say for sure. Loren also claims to have no care for his personal brand as stated on his twitter:

The downside to acting like an online bully rather then a decent commentor on social media is that anyone can play his asshole ways and fake being him. As was done recently as a comment on Techcrunch which then became a story.

Loren Feldmen called out Mark Cuban and then was set in his place by billionare Cuban. Loren denies making the comment and there is no way to verify. But regardless it shows how Loren has set himself up to be easily used as a puppet.

Since even his insightful comments are placed between his trash talking, their value is lost. So Loren Feldmen’s dopplegangers don’t even have to say anything intelligent to pass off has him. Perhaps Loren should craft himself as a more intelligent social media bully. I’ve seen some pretty cruel posts/videos by Loren that I laughed at. I think his puppet schtick is genius. But I think it’s a failure of personal brand when your quality reaches a level where anyone can feign being you because your persona is so trashy.

For all the shit Loren talks about Scoble; I’ve never seen the real Scoble be mistaken for his Puppet.